/* =============================================================
   AIVON — Éditorial premium DARK
   Palette : bleu-nuit + or chaud + blanc crème (fidèle Lovable)
   Fonts   : Fraunces (serif variable) + Instrument Sans + JetBrains Mono
   ============================================================= */

:root {
    /* Background/surfaces (du plus sombre au plus clair) */
    --deep:     #0a0e17;   /* hero, sections dark, boutons pleins */
    --paper:    #0f1524;   /* body background */
    --paper-2:  #1a2233;   /* card surface / segments */
    --paper-3:  #212a3e;   /* surface légèrement plus haute */

    /* Texte */
    --ink:      #f2f0ed;   /* texte principal */
    --ink-2:    #c9c7c2;   /* texte body atténué */
    --muted:    #7a8092;   /* labels, kickers */

    /* Filets / accents */
    --rule:     #262e3c;   /* borders subtils */
    --copper:   #dbb26c;   /* accent doré (primary) */
    --copper-2: #e8c584;   /* doré chaud */

    --font-display: "Fraunces", "Cormorant Garamond", Georgia, serif;
    --font-body:    "Instrument Sans", "Helvetica Neue", system-ui, sans-serif;
    --font-mono:    "JetBrains Mono", "SFMono-Regular", monospace;

    --container:    1240px;
    --gutter:       clamp(20px, 4vw, 48px);
    --section-y:    clamp(72px, 12vw, 160px);

    --transition:      400ms cubic-bezier(0.2, 0.7, 0.15, 1);
    --transition-slow: 900ms cubic-bezier(0.2, 0.7, 0.15, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
*::selection { background: var(--copper); color: var(--deep); }

html {
    scroll-behavior: smooth;
    scroll-padding-top: 88px;
    -webkit-text-size-adjust: 100%;
    background: var(--paper);
}

body {
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.65;
    color: var(--ink);
    background: var(--paper);
    font-feature-settings: "ss01", "ss02", "cv01";
    text-rendering: optimizeLegibility;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    position: relative;
    overflow-x: hidden;
}

/* Grain subtil sur tout le body — screen blend pour dark */
body::before {
    content: "";
    position: fixed;
    inset: 0;
    pointer-events: none;
    z-index: 1;
    opacity: 0.08;
    mix-blend-mode: screen;
    background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/></svg>");
}

img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }

h1, h2, h3, h4 {
    font-family: var(--font-display);
    font-weight: 400;
    letter-spacing: -0.02em;
    line-height: 1.08;
    font-variation-settings: "opsz" 60;
}
h1 em, h2 em, h3 em, h4 em { font-style: italic; color: var(--copper); }

p { max-width: 68ch; }

.skip-link {
    position: absolute; top: -40px; left: 20px;
    background: var(--copper); color: var(--deep);
    padding: 8px 12px; z-index: 1000;
    border-radius: 2px;
}
.skip-link:focus { top: 12px; }

/* =============================================================
   Masthead
   ============================================================= */
.masthead {
    position: sticky;
    top: 0;
    z-index: 100;
    background: var(--paper);
    border-bottom: 1px solid transparent;
    transition: border-color var(--transition), background var(--transition);
}
.masthead.is-scrolled {
    border-bottom-color: var(--rule);
    background: rgba(15, 21, 36, 0.85);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
}

.masthead__inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    max-width: var(--container);
    margin: 0 auto;
    padding: 22px var(--gutter);
    position: relative;
}

.masthead__logo {
    display: inline-flex;
    align-items: center;
    color: var(--ink);
    line-height: 0;
}
.masthead__logo-img {
    display: block;
    height: 88px;
    width: auto;
    object-fit: contain;
}

.masthead__edition {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--muted);
    display: flex;
    align-items: center;
    gap: 10px;
    position: absolute;
    left: 50%;
    top: 50%;
    transform: translate(-50%, -50%);
    white-space: nowrap;
}
.edition-rule {
    display: inline-block;
    width: 24px;
    height: 1px;
    background: var(--muted);
}

.masthead__nav { display: none; }
.masthead__nav ul { display: flex; gap: 28px; }
.masthead__nav a {
    font-size: 14px;
    color: var(--ink-2);
    letter-spacing: 0.01em;
    position: relative;
    padding: 4px 0;
    transition: color var(--transition);
}
.masthead__nav a::after {
    content: "";
    position: absolute;
    left: 0; right: 0; bottom: 0;
    height: 1px;
    background: var(--copper);
    transform: scaleX(0);
    transform-origin: right center;
    transition: transform 350ms cubic-bezier(0.2, 0.7, 0.15, 1);
}
.masthead__nav a:hover { color: var(--ink); }
.masthead__nav a:hover::after { transform: scaleX(1); transform-origin: left center; }

.masthead__cta {
    display: none;
    align-items: center;
    gap: 8px;
    padding: 10px 18px;
    border: 1px solid var(--copper);
    background: var(--copper);
    color: var(--deep);
    font-family: var(--font-body);
    font-size: 13px;
    letter-spacing: 0.02em;
    border-radius: 100px;
    transition: background var(--transition), color var(--transition);
}
.masthead__cta svg { transition: transform var(--transition); }
.masthead__cta:hover { background: var(--copper); border-color: var(--copper); }
.masthead__cta:hover svg { transform: translateX(3px); }

.masthead__burger {
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: 5px;
    width: 40px; height: 40px;
    background: transparent;
    border: 1px solid var(--rule);
    border-radius: 50%;
    cursor: pointer;
    padding: 10px;
    transition: border-color var(--transition);
}
.masthead__burger:hover { border-color: var(--copper); }
.masthead__burger span { height: 1px; background: var(--ink); display: block; }

@media (min-width: 900px) {
    .masthead__nav { display: block; }
    .masthead__cta { display: inline-flex; }
    .masthead__burger { display: none; }
}

.masthead.is-open .masthead__nav {
    display: block;
    position: absolute;
    top: 100%;
    left: 0; right: 0;
    background: var(--paper);
    border-top: 1px solid var(--rule);
    border-bottom: 1px solid var(--rule);
    padding: 24px var(--gutter);
}
.masthead.is-open .masthead__nav ul { flex-direction: column; gap: 16px; }
.masthead.is-open .masthead__nav a {
    font-family: var(--font-display);
    font-size: 22px;
    letter-spacing: -0.01em;
}

/* =============================================================
   Layout utilitaires
   ============================================================= */
.container {
    max-width: var(--container);
    margin: 0 auto;
    padding: 0 var(--gutter);
    position: relative;
    z-index: 2;
}

.section {
    padding: var(--section-y) 0;
    border-top: 1px solid var(--rule);
    position: relative;
    z-index: 2;
}
.section--dark {
    background: var(--deep);
    color: var(--ink);
    border-color: transparent;
}
.section--dark h1, .section--dark h2, .section--dark h3, .section--dark h4 { color: var(--ink); }

.kicker {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--muted);
    display: inline-flex;
    align-items: center;
    gap: 12px;
    margin-bottom: 32px;
}
.kicker::before { content: ""; width: 32px; height: 1px; background: var(--copper); }
.section--dark .kicker { color: rgba(242, 240, 237, 0.55); }
.section--dark .kicker::before { background: var(--copper-2); }

.section-title {
    font-size: clamp(2.25rem, 4.5vw, 4rem);
    font-variation-settings: "opsz" 96;
    margin-bottom: 40px;
    max-width: 22ch;
}

.section-intro {
    font-size: clamp(1.05rem, 1.4vw, 1.2rem);
    color: var(--ink-2);
    max-width: 60ch;
    margin-bottom: 64px;
    line-height: 1.6;
}
.section--dark .section-intro { color: rgba(242, 240, 237, 0.75); }

.link {
    color: inherit;
    text-decoration: underline;
    text-decoration-color: var(--rule);
    text-decoration-thickness: 1px;
    text-underline-offset: 4px;
    transition: text-decoration-color var(--transition), color var(--transition);
}
.link:hover { color: var(--copper); text-decoration-color: var(--copper); }

/* =============================================================
   HERO
   ============================================================= */
.hero {
    background: var(--deep);
    color: var(--ink);
    padding: clamp(140px, 16vw, 220px) 0 clamp(80px, 10vw, 140px);
    position: relative;
    overflow: hidden;
    isolation: isolate;
}
.hero__bg {
    position: absolute;
    inset: 0;
    z-index: 0;
    background-image: url("../img/hero-noncustomers.jpg");
    background-size: cover;
    background-position: center right;
    opacity: 0.18;
    filter: contrast(1.1) brightness(0.55) saturate(0.6);
}
.hero::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: 2;
    background:
      linear-gradient(90deg, var(--deep) 0%, rgba(10, 14, 23, 0.75) 45%, rgba(10, 14, 23, 0.3) 100%),
      radial-gradient(ellipse at 15% 40%, rgba(219, 178, 108, 0.12), transparent 55%),
      radial-gradient(ellipse at 85% 90%, rgba(219, 178, 108, 0.06), transparent 60%);
    pointer-events: none;
}
.hero__canvas {
    position: absolute;
    inset: 0;
    z-index: 1;
    width: 100%;
    height: 100%;
    display: block;
    pointer-events: none;
}

.hero__inner { position: relative; z-index: 3; }

.hero__prekicker {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.28em;
    text-transform: uppercase;
    color: rgba(242, 240, 237, 0.55);
    display: inline-flex;
    align-items: center;
    gap: 14px;
    margin-bottom: 56px;
    opacity: 0;
    animation: fadeUp 900ms cubic-bezier(0.2, 0.7, 0.15, 1) 200ms forwards;
}
.hero__prekicker::before { content: ""; width: 36px; height: 1px; background: var(--copper-2); }

.hero__title {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: clamp(3rem, 8vw, 7rem);
    line-height: 0.98;
    letter-spacing: -0.035em;
    font-variation-settings: "opsz" 144;
    max-width: 14ch;
    margin-bottom: 40px;
}
.hero__title-word {
    display: inline-block;
    opacity: 0;
    transform: translateY(28px);
    animation: fadeUp 1000ms cubic-bezier(0.2, 0.7, 0.15, 1) forwards;
}
.hero__title-word--accent { font-style: italic; color: var(--copper-2); }

.hero__lead {
    font-size: clamp(1.05rem, 1.6vw, 1.35rem);
    color: rgba(242, 240, 237, 0.8);
    max-width: 52ch;
    line-height: 1.55;
    margin-bottom: 56px;
    opacity: 0;
    animation: fadeUp 900ms cubic-bezier(0.2, 0.7, 0.15, 1) 1100ms forwards;
}

.hero__pillars {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin-bottom: 56px;
    opacity: 0;
    animation: fadeUp 900ms cubic-bezier(0.2, 0.7, 0.15, 1) 1300ms forwards;
}
.hero__pillar {
    font-family: var(--font-mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(242, 240, 237, 0.8);
    padding: 10px 18px;
    border: 1px solid rgba(242, 240, 237, 0.2);
    border-radius: 100px;
}

.hero__cta {
    display: inline-flex;
    align-items: center;
    gap: 14px;
    font-family: var(--font-body);
    font-size: 15px;
    color: var(--ink);
    padding-bottom: 8px;
    border-bottom: 1px solid var(--copper-2);
    position: relative;
    opacity: 0;
    animation: fadeUp 900ms cubic-bezier(0.2, 0.7, 0.15, 1) 1500ms forwards;
    transition: color var(--transition);
}
.hero__cta::after {
    content: "";
    position: absolute;
    left: 0; right: 0; bottom: -1px;
    height: 1px;
    background: var(--copper-2);
    transform: scaleX(0);
    transform-origin: right;
    transition: transform 500ms cubic-bezier(0.2, 0.7, 0.15, 1);
}
.hero__cta:hover { color: var(--copper-2); }
.hero__cta:hover::after { transform: scaleX(1); transform-origin: left; }
.hero__cta svg { transition: transform var(--transition); }
.hero__cta:hover svg { transform: translateX(6px); }

.hero__constellation {
    position: absolute;
    inset: 0;
    z-index: 1;
    pointer-events: none;
    opacity: 0.5;
}
.hero__constellation circle { fill: rgba(242, 240, 237, 0.18); }
.hero__constellation circle.bright { fill: var(--copper-2); }
.hero__constellation circle.pulse { animation: pulseGlow 5s ease-in-out infinite; }

.hero__edition {
    position: absolute;
    right: var(--gutter);
    bottom: 40px;
    font-family: var(--font-mono);
    font-size: 10px;
    letter-spacing: 0.28em;
    text-transform: uppercase;
    color: rgba(242, 240, 237, 0.35);
    writing-mode: vertical-rl;
    z-index: 3;
    opacity: 0;
    animation: fadeIn 1200ms ease 1800ms forwards;
}

@keyframes fadeUp {
    from { opacity: 0; transform: translateY(28px); }
    to   { opacity: 1; transform: translateY(0); }
}
@keyframes fadeIn { from { opacity: 0; } to { opacity: 1; } }
@keyframes pulseGlow {
    0%, 100% { opacity: 0.85; }
    50%      { opacity: 0.3; }
}

/* =============================================================
   Section : Problème
   ============================================================= */
.problem__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
}
.problem__body p { margin-bottom: 24px; color: var(--ink-2); }
.problem__observations {
    background: var(--paper-2);
    padding: 40px;
    border-radius: 3px;
    position: relative;
}
.problem__observations::before {
    content: "";
    position: absolute;
    left: 0; top: 40px; bottom: 40px;
    width: 2px;
    background: var(--copper);
}
.problem__observations h3 {
    font-size: 20px;
    font-family: var(--font-body);
    font-weight: 600;
    letter-spacing: -0.01em;
    margin-bottom: 24px;
    color: var(--ink);
}
.problem__observations ul { display: flex; flex-direction: column; gap: 14px; }
.problem__observations li {
    padding-left: 28px;
    position: relative;
    color: var(--ink-2);
    font-size: 15px;
    line-height: 1.6;
}
.problem__observations li::before {
    content: "→";
    position: absolute;
    left: 0;
    color: var(--copper);
    font-family: var(--font-display);
}

.pull-quote {
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(1.6rem, 3.5vw, 2.5rem);
    line-height: 1.25;
    letter-spacing: -0.01em;
    color: var(--ink);
    padding: 80px 0 40px;
    max-width: 22ch;
    position: relative;
    font-variation-settings: "opsz" 60;
}
.pull-quote::before {
    content: "\201F";
    display: block;
    font-size: 4rem;
    color: var(--copper);
    line-height: 1;
    margin-bottom: 12px;
    font-style: normal;
}
.section--dark .pull-quote { color: var(--ink); }
.section--dark .pull-quote::before { color: var(--copper-2); }

@media (min-width: 900px) {
    .problem__grid { grid-template-columns: 1.35fr 1fr; gap: 100px; }
}

/* =============================================================
   Section : Mission (3 verbes 01/02/03)
   ============================================================= */
.verbs {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
    margin-top: 72px;
}
.verb {
    position: relative;
    padding-top: 40px;
    border-top: 1px solid rgba(242, 240, 237, 0.12);
}
.verb__num {
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(3rem, 6vw, 5rem);
    line-height: 1;
    color: var(--copper-2);
    font-weight: 300;
    font-variation-settings: "opsz" 144;
    display: inline-block;
    margin-bottom: 24px;
    letter-spacing: -0.04em;
}
.verb__title {
    font-size: clamp(1.75rem, 3vw, 2.5rem);
    margin-bottom: 20px;
    font-variation-settings: "opsz" 60;
    color: var(--ink);
}
.verb__desc {
    color: rgba(242, 240, 237, 0.72);
    font-size: 16px;
    line-height: 1.65;
    max-width: 36ch;
}

@media (min-width: 900px) {
    .verbs { grid-template-columns: repeat(3, 1fr); gap: 48px; }
}

/* =============================================================
   Section : Méthodologie (timeline 4 étapes)
   ============================================================= */
.method__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 4px;
    margin-top: 64px;
    border-top: 1px solid var(--rule);
}
.method__step {
    display: grid;
    grid-template-columns: 80px 1fr;
    gap: 32px;
    padding: 48px 0;
    border-bottom: 1px solid var(--rule);
    align-items: start;
}
.method__num {
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(2rem, 4vw, 3rem);
    font-variation-settings: "opsz" 144;
    color: var(--copper);
    line-height: 1;
    letter-spacing: -0.04em;
    padding-top: 8px;
}
.method__step h3 {
    font-size: clamp(1.5rem, 2.4vw, 2rem);
    margin-bottom: 16px;
    font-variation-settings: "opsz" 60;
}
.method__step p {
    color: var(--ink-2);
    max-width: 62ch;
    line-height: 1.65;
}

@media (min-width: 900px) {
    .method__grid { grid-template-columns: 1fr 1fr; column-gap: 60px; row-gap: 0; }
    .method__step { padding: 60px 0; }
}

/* =============================================================
   Section : Segmentation (3 profils non-clients)
   ============================================================= */
.segments {
    display: grid;
    grid-template-columns: 1fr;
    gap: 24px;
    margin-top: 72px;
}
.segment {
    padding: 40px 32px;
    background: var(--paper-2);
    border: 1px solid transparent;
    border-radius: 3px;
    position: relative;
    transition: border-color var(--transition), transform var(--transition);
}
.segment:hover {
    border-color: var(--copper);
    transform: translateY(-3px);
}
.segment__tag {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--copper);
    margin-bottom: 24px;
    display: inline-block;
}
.segment h3 {
    font-family: var(--font-display);
    font-size: clamp(1.5rem, 2.2vw, 1.85rem);
    line-height: 1.15;
    margin-bottom: 20px;
    font-variation-settings: "opsz" 48;
}
.segment p {
    font-size: 15px;
    color: var(--ink-2);
    line-height: 1.65;
}

@media (min-width: 700px) {
    .segments { grid-template-columns: repeat(3, 1fr); }
}

/* =============================================================
   Section : Livrables
   ============================================================= */
.deliverables {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
    margin-top: 72px;
    border-top: 1px solid var(--rule);
    padding-top: 60px;
}
.deliverable {
    display: grid;
    grid-template-columns: 1fr;
    gap: 16px;
    padding-bottom: 60px;
    border-bottom: 1px solid var(--rule);
}
.deliverable:last-child { border-bottom: none; padding-bottom: 0; }

.deliverable__label {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--copper);
}
.deliverable h3 {
    font-size: clamp(1.5rem, 2.5vw, 2rem);
    font-variation-settings: "opsz" 60;
    max-width: 20ch;
}
.deliverable p {
    color: var(--ink-2);
    line-height: 1.65;
    max-width: 55ch;
}

@media (min-width: 900px) {
    .deliverable { grid-template-columns: 240px 1fr 1fr; gap: 60px; align-items: start; }
}

/* =============================================================
   Section : Case studies (mock — bannière à valider)
   ============================================================= */
.cases__mock-banner {
    display: inline-flex;
    align-items: center;
    gap: 12px;
    padding: 12px 18px;
    background: rgba(219, 178, 108, 0.10);
    border: 1px solid rgba(219, 178, 108, 0.35);
    border-radius: 4px;
    color: var(--copper);
    font-family: var(--font-mono);
    font-size: 12px;
    letter-spacing: 0.05em;
    margin-bottom: 48px;
    max-width: 700px;
}
.cases__mock-banner strong { font-weight: 600; }
.cases__mock-banner svg { flex-shrink: 0; }

.cases__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 32px;
    margin-top: 72px;
}
.case {
    background: var(--paper-2);
    border: 1px solid var(--rule);
    border-radius: 6px;
    padding: 40px 36px;
    position: relative;
    overflow: hidden;
    transition: border-color var(--transition), transform var(--transition);
}
.case::before {
    content: "";
    position: absolute;
    top: 0; left: 0; right: 0;
    height: 2px;
    background: linear-gradient(90deg, var(--copper), transparent);
    opacity: 0.6;
}
.case:hover { border-color: var(--copper); transform: translateY(-3px); }

.case__head {
    display: flex;
    flex-wrap: wrap;
    gap: 12px 20px;
    margin-bottom: 24px;
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
}
.case__sector::before {
    content: "";
    display: inline-block;
    width: 8px;
    height: 8px;
    background: var(--copper);
    border-radius: 50%;
    margin-right: 10px;
    vertical-align: middle;
}
.case__profile { color: var(--ink-2); }

.case__title {
    font-family: var(--font-display);
    font-size: clamp(1.4rem, 2.2vw, 1.75rem);
    font-variation-settings: "opsz" 60;
    line-height: 1.2;
    margin-bottom: 20px;
    color: var(--ink);
}
.case__body {
    color: var(--ink-2);
    font-size: 15px;
    line-height: 1.65;
    margin-bottom: 32px;
    max-width: 46ch;
}

.case__metrics {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    padding: 24px 0 20px;
    border-top: 1px solid var(--rule);
}
.case__metric-value {
    font-family: var(--font-display);
    font-style: italic;
    font-variation-settings: "opsz" 144;
    font-size: clamp(2rem, 4vw, 2.75rem);
    line-height: 1;
    color: var(--copper);
    display: block;
    margin-bottom: 8px;
    letter-spacing: -0.02em;
}
.case__metric-label {
    font-family: var(--font-body);
    font-size: 12px;
    color: var(--muted);
    letter-spacing: 0.02em;
    line-height: 1.4;
    display: block;
}

.case__spark {
    display: block;
    width: 100%;
    height: 42px;
    margin-top: 8px;
}

@media (min-width: 900px) {
    .cases__grid { grid-template-columns: repeat(3, 1fr); gap: 24px; }
}

/* =============================================================
   Section : Analyse concurrentielle (3 questions)
   ============================================================= */
.competitors {
    display: grid;
    grid-template-columns: 1fr;
    gap: 40px;
    margin-top: 72px;
}
.competitor-q {
    padding: 40px 0;
    border-top: 1px solid var(--rule);
}
.competitor-q__num {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.28em;
    color: var(--muted);
    display: block;
    margin-bottom: 20px;
}
.competitor-q h3 {
    font-size: clamp(1.5rem, 2.6vw, 2.1rem);
    font-family: var(--font-display);
    font-style: italic;
    font-variation-settings: "opsz" 96;
    margin-bottom: 20px;
    max-width: 20ch;
}
.competitor-q p {
    color: var(--ink-2);
    max-width: 62ch;
    line-height: 1.7;
}

@media (min-width: 900px) {
    .competitors { grid-template-columns: repeat(3, 1fr); gap: 48px; }
    .competitor-q { padding: 40px 0 0; }
}

/* =============================================================
   Section : Expertise (bullets + ADN 3 valeurs)
   ============================================================= */
.expertise__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
    margin-top: 40px;
}
.expertise__bullets { list-style: none; }
.expertise__bullets li {
    padding: 24px 0;
    border-bottom: 1px solid rgba(242, 240, 237, 0.12);
    display: grid;
    grid-template-columns: 24px 1fr;
    gap: 20px;
    align-items: start;
}
.expertise__bullets li::before {
    content: "";
    display: block;
    width: 6px;
    height: 6px;
    background: var(--copper-2);
    border-radius: 50%;
    margin-top: 10px;
}
.expertise__bullets strong {
    display: block;
    color: var(--ink);
    font-family: var(--font-display);
    font-size: 18px;
    font-weight: 500;
    margin-bottom: 6px;
    font-variation-settings: "opsz" 48;
}
.expertise__bullets span {
    color: rgba(242, 240, 237, 0.65);
    font-size: 15px;
    line-height: 1.6;
}

.adn__title {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: rgba(242, 240, 237, 0.55);
    margin: 100px 0 40px;
    display: flex;
    align-items: center;
    gap: 12px;
}
.adn__title::before { content: ""; width: 32px; height: 1px; background: var(--copper-2); }

.adn__values {
    display: grid;
    grid-template-columns: 1fr;
    gap: 40px;
}
.adn__value h3 {
    font-family: var(--font-display);
    font-size: clamp(1.4rem, 2.2vw, 1.75rem);
    color: var(--ink);
    margin-bottom: 12px;
    font-variation-settings: "opsz" 48;
}
.adn__value p {
    color: rgba(242, 240, 237, 0.72);
    font-size: 15px;
    line-height: 1.6;
    max-width: 40ch;
}

@media (min-width: 900px) {
    .adn__values { grid-template-columns: repeat(3, 1fr); gap: 48px; }
}

/* =============================================================
   Section : Timing (3 raisons)
   ============================================================= */
.timing__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 4px;
    margin-top: 60px;
    border-top: 1px solid var(--rule);
}
.timing__reason {
    padding: 48px 0;
    border-bottom: 1px solid var(--rule);
}
.timing__reason h3 {
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(1.8rem, 3.5vw, 2.75rem);
    margin-bottom: 24px;
    font-variation-settings: "opsz" 96;
    max-width: 22ch;
    color: var(--ink);
}
.timing__reason p {
    color: var(--ink-2);
    line-height: 1.7;
    max-width: 55ch;
}

/* =============================================================
   Section : Contact / CTA final
   ============================================================= */
.contact-block {
    background: var(--deep);
    color: var(--ink);
    border-color: transparent;
    position: relative;
    overflow: hidden;
}
.contact-block::before {
    content: "";
    position: absolute;
    top: -50%;
    right: -30%;
    width: 800px; height: 800px;
    background: radial-gradient(ellipse, rgba(160, 90, 44, 0.18), transparent 60%);
    pointer-events: none;
    z-index: 1;
}
.contact-block .kicker { color: rgba(242, 240, 237, 0.55); }
.contact-block .kicker::before { background: var(--copper-2); }
.contact-block .section-title { color: var(--ink); max-width: 20ch; }
.contact-block .section-intro { color: rgba(242, 240, 237, 0.72); }
.contact-block > .container { position: relative; z-index: 3; }

.contact-cols {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
    margin-top: 72px;
    padding-top: 60px;
    border-top: 1px solid rgba(242, 240, 237, 0.12);
}
.contact-col h3 {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: rgba(242, 240, 237, 0.55);
    margin-bottom: 32px;
}
.contact-col ul { display: flex; flex-direction: column; gap: 20px; }
.contact-col li {
    color: rgba(242, 240, 237, 0.85);
    padding-left: 24px;
    position: relative;
    line-height: 1.6;
    font-size: 15px;
}
.contact-col li::before {
    content: "→";
    position: absolute;
    left: 0; top: 0;
    color: var(--copper-2);
    font-family: var(--font-display);
}

.contact-outcome {
    margin: 60px auto 0;
    max-width: 60ch;
    text-align: center;
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(1.05rem, 1.6vw, 1.25rem);
    line-height: 1.55;
    color: rgba(242, 240, 237, 0.78);
}

.contact-cta-final {
    margin-top: 60px;
    padding: 60px 40px;
    background: rgba(242, 240, 237, 0.04);
    border: 1px solid rgba(245, 241, 230, 0.12);
    border-radius: 4px;
    text-align: center;
}
.contact-cta-final__q {
    font-family: var(--font-display);
    font-style: italic;
    font-size: clamp(1.5rem, 3vw, 2.25rem);
    color: var(--ink);
    margin: 0 auto 32px;
    max-width: 28ch;
    line-height: 1.25;
    font-variation-settings: "opsz" 60;
}
.contact-cta-final__btn {
    display: inline-flex;
    align-items: center;
    gap: 14px;
    padding: 18px 32px;
    background: var(--copper);
    color: var(--deep);
    font-family: var(--font-body);
    font-size: 15px;
    border-radius: 100px;
    transition: transform var(--transition), background var(--transition), color var(--transition);
}
.contact-cta-final__btn:hover {
    transform: translateY(-2px);
    background: var(--copper-2);
    color: var(--ink);
}
.contact-cta-final__btn svg { transition: transform var(--transition); }
.contact-cta-final__btn:hover svg { transform: translateX(4px); }

@media (min-width: 900px) {
    .contact-cols { grid-template-columns: 1fr 1fr; gap: 100px; }
}

/* =============================================================
   Colophon (footer)
   ============================================================= */
.colophon {
    background: var(--paper);
    color: var(--ink);
    position: relative;
    z-index: 2;
    border-top: 1px solid var(--rule);
}

.colophon__statement {
    padding: clamp(80px, 12vw, 140px) var(--gutter);
    border-bottom: 1px solid var(--rule);
    text-align: center;
}
.colophon__statement-inner { max-width: 900px; margin: 0 auto; }
.colophon__kicker {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.28em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 32px;
    display: inline-flex;
    align-items: center;
    gap: 12px;
}
.colophon__kicker::before { content: "\2766"; color: var(--copper); font-size: 14px; }
.colophon__quote {
    font-family: var(--font-display);
    font-size: clamp(1.75rem, 4vw, 3rem);
    line-height: 1.2;
    letter-spacing: -0.015em;
    font-variation-settings: "opsz" 96;
    color: var(--ink);
}
.colophon__quote em { font-style: italic; color: var(--copper); }

.colophon__grid {
    max-width: var(--container);
    margin: 0 auto;
    padding: 80px var(--gutter) 40px;
    display: grid;
    grid-template-columns: 1fr;
    gap: 48px;
}
.colophon__col--wordmark { grid-column: 1 / -1; }
.colophon__logo {
    display: block;
    height: clamp(180px, 22vw, 320px);
    width: auto;
    object-fit: contain;
    margin-bottom: 28px;
}
.colophon__wordmark {
    font-family: var(--font-display);
    font-size: clamp(4rem, 12vw, 8rem);
    line-height: 0.9;
    letter-spacing: -0.04em;
    font-variation-settings: "opsz" 144;
    color: var(--ink);
    display: block;
    margin-bottom: 20px;
}
.colophon__baseline {
    font-size: 14px;
    color: var(--muted);
    max-width: 40ch;
    line-height: 1.5;
}

.colophon__label {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 18px;
}
.colophon__col p, .colophon__col li { font-size: 15px; line-height: 1.7; color: var(--ink-2); }
.colophon__nav { display: flex; flex-direction: column; gap: 6px; }

.colophon__small { font-size: 13px; color: var(--muted); line-height: 1.5; max-width: 30ch; }

.colophon__meta {
    max-width: var(--container);
    margin: 0 auto;
    padding: 32px var(--gutter);
    border-top: 1px solid var(--rule);
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 12px;
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
}

@media (min-width: 900px) {
    .colophon__grid { grid-template-columns: 2fr 1fr 1fr 1fr; gap: 60px; }
    .colophon__col--wordmark { grid-column: auto; }
}

/* =============================================================
   Contact form (page contact.php)
   ============================================================= */
.contact-page { padding: clamp(120px, 12vw, 180px) 0; }
.contact-page__grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 60px;
    max-width: 1000px;
    margin: 0 auto;
}

.contact-form {
    display: flex;
    flex-direction: column;
    gap: 24px;
    background: var(--paper-2);
    padding: 48px;
    border-radius: 4px;
}
.contact-form label {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--muted);
    display: block;
    margin-bottom: 8px;
}
.contact-form input, .contact-form textarea, .contact-form select {
    width: 100%;
    background: var(--paper);
    border: 1px solid var(--rule);
    padding: 14px 16px;
    font-family: var(--font-body);
    font-size: 16px;
    color: var(--ink);
    border-radius: 3px;
    color-scheme: light;
    transition: border-color var(--transition);
}
.contact-form input::placeholder,
.contact-form textarea::placeholder { color: var(--muted); opacity: 1; }
.contact-form input:focus, .contact-form textarea:focus, .contact-form select:focus {
    outline: none;
    border-color: var(--copper);
}
.contact-form textarea { resize: vertical; min-height: 140px; }
.contact-form button {
    background: var(--copper);
    color: var(--deep);
    border: none;
    padding: 16px 32px;
    font-family: var(--font-body);
    font-size: 15px;
    letter-spacing: 0.02em;
    border-radius: 100px;
    cursor: pointer;
    align-self: flex-start;
    transition: background var(--transition), transform var(--transition);
}
.contact-form button:hover { background: var(--copper); transform: translateY(-2px); }

.contact-form__ok, .contact-form__ko,
.contact-form__success, .contact-form__error {
    padding: 16px 20px;
    border-radius: 3px;
    font-size: 15px;
}
.contact-form__ok, .contact-form__success { background: rgba(160, 90, 44, 0.1); color: var(--copper); border: 1px solid var(--copper); }
.contact-form__ko, .contact-form__error    { background: rgba(200, 30, 30, 0.08); color: #a02020; border: 1px solid #a02020; }

@media (min-width: 800px) {
    .contact-page__grid { grid-template-columns: 1fr 1.4fr; gap: 80px; align-items: start; }
}

/* =============================================================
   Reveals au scroll
   ============================================================= */
.reveal {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity var(--transition-slow), transform var(--transition-slow);
}
.reveal.in { opacity: 1; transform: translateY(0); }
.reveal.in.delay-1 { transition-delay: 100ms; }
.reveal.in.delay-2 { transition-delay: 200ms; }
.reveal.in.delay-3 { transition-delay: 300ms; }

@media (prefers-reduced-motion: reduce) {
    *, *::before, *::after {
        animation-duration: 0.01ms !important;
        transition-duration: 0.01ms !important;
    }
    .reveal { opacity: 1; transform: none; }
}

/* =============================================================
   Pages secondaires (contenu texte / legal)
   ============================================================= */
.legal-page { padding: clamp(120px, 12vw, 180px) 0 clamp(80px, 10vw, 140px); }
.legal-page h1 {
    font-size: clamp(2.25rem, 5vw, 4rem);
    margin-bottom: 40px;
    font-variation-settings: "opsz" 96;
}
.legal-page h2 {
    font-size: clamp(1.4rem, 2.5vw, 1.85rem);
    margin: 48px 0 16px;
    font-variation-settings: "opsz" 48;
}
.legal-page p {
    color: var(--ink-2);
    line-height: 1.75;
    margin-bottom: 16px;
    max-width: 68ch;
}

/* =============================================================
   Différenciation claire : tableau comparatif
   ============================================================= */
.diff-table__wrap {
    margin-top: clamp(40px, 5vw, 64px);
    overflow-x: auto;
    border: 1px solid var(--paper-3);
    border-radius: 4px;
    background: var(--paper-2);
}
.diff-table {
    width: 100%;
    border-collapse: collapse;
    font-family: 'Instrument Sans', system-ui, sans-serif;
}
.diff-table thead th {
    padding: clamp(18px, 2vw, 28px) clamp(20px, 3vw, 40px);
    text-align: left;
    font-family: 'JetBrains Mono', monospace;
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-2);
    background: var(--paper-3);
    border-bottom: 1px solid rgba(219, 178, 108, 0.25);
}
.diff-table thead th:last-child {
    color: var(--copper);
}
.diff-table tbody td {
    padding: clamp(16px, 1.8vw, 22px) clamp(20px, 3vw, 40px);
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink-2);
    border-bottom: 1px solid rgba(255, 255, 255, 0.05);
    vertical-align: top;
}
.diff-table tbody tr:last-child td { border-bottom: none; }
.diff-table tbody td:first-child {
    color: var(--ink-2);
    opacity: 0.65;
    position: relative;
}
.diff-table tbody td:last-child {
    color: var(--ink);
    font-weight: 500;
    border-left: 1px solid rgba(219, 178, 108, 0.15);
}
.diff-table tbody tr:hover td:last-child {
    color: var(--copper-2);
    transition: color 180ms ease;
}
@media (max-width: 640px) {
    .diff-table thead th,
    .diff-table tbody td { padding: 14px 16px; font-size: 14px; }
}

/* =============================================================
   Grille tarifaire
   ============================================================= */
.pricing__grid {
    margin-top: clamp(40px, 5vw, 64px);
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 20px;
}
.pricing__card {
    display: flex;
    flex-direction: column;
    padding: clamp(24px, 2.4vw, 32px);
    background: var(--paper);
    border: 1px solid var(--paper-3);
    border-radius: 4px;
    position: relative;
    transition: transform 220ms ease, border-color 220ms ease;
}
.pricing__card:hover {
    transform: translateY(-3px);
    border-color: rgba(219, 178, 108, 0.4);
}
.pricing__card--featured {
    border-color: var(--copper);
    background: linear-gradient(180deg, rgba(219, 178, 108, 0.06), var(--paper));
}
.pricing__card--featured::before {
    content: '';
    position: absolute;
    top: 0; left: 0; right: 0;
    height: 2px;
    background: var(--copper);
}
.pricing__tag {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--copper);
    margin-bottom: 20px;
}
.pricing__name {
    font-family: 'Fraunces', serif;
    font-size: clamp(20px, 1.6vw, 24px);
    font-weight: 500;
    color: var(--ink);
    line-height: 1.2;
    margin-bottom: 12px;
}
.pricing__content {
    font-size: 14px;
    line-height: 1.55;
    color: var(--ink-2);
    flex-grow: 1;
    margin-bottom: 24px;
}
.pricing__price {
    font-family: 'Fraunces', serif;
    font-size: clamp(32px, 3vw, 40px);
    font-weight: 400;
    color: var(--ink);
    line-height: 1;
    margin-bottom: 4px;
}
.pricing__price--free { color: var(--copper); font-style: italic; }
.pricing__unit {
    font-size: 14px;
    font-family: 'Instrument Sans', sans-serif;
    color: var(--ink-2);
    letter-spacing: 0;
    margin-left: 4px;
}
.pricing__alt {
    font-size: 12px;
    color: var(--ink-2);
    opacity: 0.75;
    margin-bottom: 20px;
}
.pricing__cta {
    margin-top: 20px;
    display: inline-block;
    font-family: 'JetBrains Mono', monospace;
    font-size: 12px;
    letter-spacing: 0.08em;
    color: var(--copper);
    text-decoration: none;
    border-bottom: 1px solid rgba(219, 178, 108, 0.3);
    padding-bottom: 4px;
    align-self: flex-start;
    transition: color 180ms ease, border-color 180ms ease;
}
.pricing__cta:hover { color: var(--copper-2); border-color: var(--copper); }